 GETTING LISTED ON GOOGLE
At Taylor Applications, LLC we do not guarantee your website a high listing on Google.com; we do, however,
follow Google's suggested 'Design and Content Guidelines' listed below to help promote your website.
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
Make sure that your TITLE and ALT tags are descriptive and accurate.
Check for broken links and correct HTML.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Keep the links on a given page to a reasonable number (fewer than 100).
Three Ways To Get Listed In Google [source: www.mikes-marketing-tools.com]
In this article I show you three ways to get listed in Google, including one method that is virtually guaranteed to work.
I'm constantly surprised by what I find when dealing with search engine optimization clients.
One of those "surprises" is coming across sites that aren't listed by Google, even though they have been live for many months.
For most Web sites, Google refers more traffic than any other search engine. So it's imperative that your site is indexed in Google.
As of September 09, 2003, Google claims to index Searching 3,307,998,701 web pages. Yet somehow sites still fail to make it into the Google index!
There are three simple methods to getting listed in Google, but only one of these is guaranteed... well almost. ;o)
1. Submit Direct To Google
The first method is to submit your web site via Google's free submit your site form. Just submit your home page and Google's crawler, Googlebot, will crawl the rest.
However, Google does not add all submitted URLs to their index, and there is no guarantee as to when, or if, your site will be indexed.
2. Get Linked From A Site That Google Crawls
The second method is to get a site that Google already crawls to link to your site. So when Google recrawls the web site, it will find the link to your site and crawl and index it as well.
This is Google's preferred method of finding sites to index.
To get another site to link to yours, simply look for a site that links to your competitors and ask them to link to yours. You may have to offer a link back to their site in exchange.
You may like to read my link popularity article, "How To Quickly Improve Your Link Popularity." In this article I show you how to find link exchange partners.
3. Submit Your Site To The Yahoo! Directory & The Open Directory Project Index
The third method is to submit your web site to the Yahoo! Directory [http://dir.yahoo.com] and/or Open Directory Project index [http://www.dmoz.org], which is owned by Netscape.
As far as I know, this is the only guaranteed method of getting into the Google index.
Google has agreements with Yahoo! and Netscape to include the sites indexed in their directories in the Google index. So submit your site to either, or both (recommended), of these directories.
For more information, visit Yahoo!'s How to Suggest Your Site page and the Open Directory Project's How to add a site to the Open Directory page.
Once your site is included in either of these directories, it will appear in the Google index in about 4 to 8 weeks.
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